In South Carolina, the Bridal House of Charleston is one of the boutiques participating in the nationwide movement led by Brides Across America. “We are giving away free bridal gowns to military brides who have husbands in the military or fiances in the military, or they are in the military. They just need proof of deployment papers and military ID, and they are welcome to try on one of thirty gowns,” said Bridal House of Charleston bridal consultant Ashley Bowman. Brides Across America was started by Heidi Janson in 2007 after reading an article about a young soldier in Afghanistan who felt that he had been forgotten. She felt the need to help those serving our country, and she decided to do it by helping make their wedding days a bit more special. Her idea for military women to trade in their uniforms for a fairy-tale gown quickly spread nationwide, with many wedding boutiques jumping on board.