Good Earth Tea is teaming up with EMI Music to offer consumers free downloads of music with every purchase of specially marked boxes of Good Earth Tea. Now through May 17, 2011, Good Earth Tea consumers can download a free song from EMI’s long list of well-known artists. With over 25 different varieties of Good Earth Tea and more than two hundred thousand songs to choose from, consumers can enjoy both tea and music to suit almost any taste. “At Good Earth Tea, we are all about creativity and imagination. That’s why every tea we make is so full-flavored and distinctive. And that’s what inspired our connection with creative, one-of-a-kind artists,” says Deborah Glasser, Marketing Director for Tata Global Beverages, which owns Good Earth Tea. “Music offers yet another way to celebrate the uniqueness of our customers, and EMI’s musical line-up is as distinctive as our teas.”
Artists on EMI labels include Lily Allen, Bat For Lashes, The Beatles, Beastie Boys, Luke Bryan, Coldplay, Depeche Mode, Gorillaz, David Guetta, Iron Maiden, Norah Jones, Lady Antebellum, Massive Attack, Kylie Minogue, Katy Perry, Pink Floyd, Queen, Corinne Bailey Rae, Sir Simon Rattle, Snoop Dogg, Tinie Tempah, Thirty Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Air and Camille (France), Empire of the Sun (Australia), Tiziano Ferro and Vasco Rossi (Italy), Flex (Mexico), LaFee (Germany) and Utada Hikaru (Japan).
Seminal albums in EMI Music’s catalogue include ‘Ziggy Stardust’ and ‘Aladdin Sane’ (David Bowie), ‘Revolver’ and ‘Sgt. Pepper’s Lonely Heart’s Club Band’ (The Beatles), ‘Pet Sounds’ (Beach Boys), ‘A Rush Of Blood To The Head’ (Coldplay), ‘Birth Of The Cool’ (Miles Davis), ‘Come Away With Me’ (Norah Jones), ‘Dark Side Of The Moon’ (Pink Floyd), ‘A Night At The Opera’ (Queen), ‘OK Computer’ (Radiohead) and ‘Songs For Swingin’ Lovers’ (Frank Sinatra). EMI also owns and runs the world-renowned recording studios Abbey
Mauro DeCeglie, Senior Director of Brand Partnerships for EMI Music commented: “We’re always looking for ways to connect the artists we represent with music fans in new and interesting ways, and so we’re really excited about this new partnership with Good Earth Teas.”
Consumers can download one song for each purchase, with no purchase limit. The “Bold Taste – Bold Sounds” promotion will be supported via point-of-purchase displays and social media efforts, including music-related giveaways on Good Earth Tea’s Facebook and Twitter pages. Fans of the brand can learn more by “liking” the brand on Facebook http://www.facebook.com/GoodEarthTea and following them on Twitter @GoodEarthTea.
For more information about Good Earth Tea and the “Bold Taste – Bold Sounds” promotion, please visit http://www.goodearth.com.
About Good Earth
Part of the Tata Group, the largest India-headquartered multinational in North America, Good Earth is dedicated to brewing goodness into each and every cup of their delicious, premium all-natural teas, ensuring a purity and authenticity in a wide variety of blends. One of the first American herbal companies and a leader in specialty tea, Good Earth Teas brings full flavored, healthy teas from around the world to the U.S. The Tata Group also includes award-winning Eight O’Clock Coffee and Tetley Tea. On Facebook: www.facebook.com/GoodEarthTea On Twitter: @GoodEarthTea